The Economy of Attention

Virality, outrage, and the market for human focus

This new medium is reprogramming us, yet we fail to grasp the radical paradigm shift that is underway. We are hobbling along after the very medium that, below our threshold of conscious decision, is definitively changing the ways that we act, perceive, feel, think, and live together. We are enraptured by the digital medium yet unable to gauge the conseq…